Be it Gucci or be it Tiffany, brands like them have a class of their own. When you wear and buy Gucci, you literally filter yourself into the list of the moneyed classes which is, in a way, the dream of every ambitious person.
A simple Gucci t-shirt will grab more eyes than a fancy local branded top ever can. That is the brand image created by the company. Same is the case with Lululemon as an active wear brand. The question of why Lululemon is such a favorite among people is revealed in the Lululemon case study.
Lululemon case study as an eye opener
Being participants of the fast moving world that has answers for everything, you must be someone who leaves no question or doubt left unclear.
If you see everyone fussing over a particular clothing brand or a new TV show gathering immense popularity, the first question you need to ask yourself is ‘Why?’ The answer to this ‘why’ will lead you to understand why certain things are being liked or loved more than the others in the market.
For all aspiring entrepreneurs, studies like Lululemon case study is a boon.
Lululemon case study Harvard brings to the future businesswomen and businessmen of tomorrow, the knowledge of successful consumer wooing.
Things that all aspiring entrepreneurs need to know
Aspiring entrepreneurs need to know a lot of things before they kick start their business in full swing. Some of them are:
- More than the bookish theory, what works in contributing to your knowledge is the practical sense of business. Added to this, one must have a good knowledge of how the minds of consumers work thereby creating a potential consumer group target.
- A thorough study of people before the study of business will help you achieve more in the business world than the mere theoretical information of business in itself.
- The greatest entrepreneurs are the ones who started with scrap but knew the way to the people’s hearts and minds becoming either an instant or an everlasting favorite.
- Lululemon case study 2018 is one of the many examples that should help you redesign your marketing ideas and bring something new and innovative to the table. This new innovation must be one that consumers can fall in love with and fill their shopping carts with.
Are your services desirable? Are your products desirable? If yes, why do you think so? The day you get to the point where you can satisfactorily answer all these questions for yourself, you will have made your place in the marketing world. Lululemon case study is the breakdown of the working of a clever mind that created a brand value in the world, a place for itself.
The importance of catering to a particular audience
Like Lululemon as revealed in Lululemon case study and Rolex, you must have your own set of targeted audience. Lululemon is an exclusively active wear brand and Rolex, an exclusive watch brand. Their influence and image is such that you can use Rolex to refer to your watch and Lululemon to refer to your luxury yoga pants and the world will know! Your brand should merge with the product you’re selling in such a manner that the product and brand become one and the same.
Lululemon case study analysis will help you in understanding business and marketing as a whole even if you’re a novice. Lululemon case study in itself takes it upon itself to let you know how and why the brand is so hyped. This hype is further not just in the USA or Canada where it has numerous branches but all around the world.
When can brand loyalty be reached upon?
To have a set of devoted followers for your brand like Lululemon case study, you need to make sure your services and products prove their worth to the consumers in concern.
In a world as competitive as ours, you need to show the people why your brand is the one they should be choosing over all others. You have to show off your oomph factor that sets you apart from all the other brands selling similar products.
Although there are a lot of ways to do that, the best way to go about it is by highlighting your strengths rather than pinpointing on others’ weaknesses. It is common knowledge that putting someone down won’t make you above them.
Therefore know when to show humility and respect your competitors who work just as hard as you to find a place in the business world. Lululemon case study does not speak of any mud-slinging tactics that may have helped them reach the sky so it pretty much won’t help you either.
Quality reigns supreme
The one thing that you must not ever compromise on, no matter how much losses you may suffer in the process, is the quality of the products and services you’re selling. Lululemon case study, in many ways, acts as a guide to entrepreneurship and running a successful business. The one thing that the Lululemon case study boasts of is the fact that despite thousands of active wear clothing being there in the market, what makes them unbeatable is their product quality.
If I were given a choice between Nike and Lululemon with the former selling 10$ products and the latter selling 100$ products, I would undoubtedly choose Lululemon if I had 100$. However, another important thing you need to be telling yourself is that luxury brands have made a cut off list for their eligible consumers. Not everyone can afford to spend 100$ on yoga pants so when they sell such products they filter a part of the population out from their reach. Therefore, know and choose your target audience with care.
With all the tips from my personal experience already having been shared, you must now solve all the Lululemon case study questions. Make sure you answer them in accordance with the kind of brand and products you want to create and do it NOW!